3 Reasons Men Need Regular Facials
These days, skin care and personal grooming aren’t solely reserved for women. While men seem to easily embrace their “silver fox” statuses, they aren’t quite as fond of fine lines and imperfect complexions. Because of this, a more proactive approach to aging and self-care has become the norm for men in recent years.
To establish competitive advantage, major beauty brands now formulate entire product lines exclusively for men. These products are easily accessed online and through brick-and-mortar retailers across the globe. Due to such availability, the male personal grooming industry is projected to reach $166 Billion by 2022 and growth rates are expected to increase year-over-year thereafter.
While it’s no longer taboo for men to better care for their overall appearance, they aren’t scheduling clinical facials as they should. Don’t get me wrong, I have my fair share of male clients, but it’s often a struggle maintaining our monthly treatment plan. Thank God for their girlfriends or wives who support my efforts!
To help put things in perspective and encourage better self care, I’ll share my top 3 reasons why men need regular facials…
# 1 -It is not uncommon for men to experience sensitivity and ingrown hairs from shaving. Clinical facials/products prep the skin for a smoother shave, and extractions minimize the presence of ingrown hairs. Soothing and healing topicals will also aid in overall skin health and minimize discomfort while shaving.
#2 – Environmental pollutants such as poor air quality and UV rays accelerate the aging process and dry out the skin, so men who work outdoors/play sports have a high risk for premature aging. Advanced exfoliation during facials speeds up the cellular turnover rate to unveil a healthier complexion and minimize effects of free radical exposure.
#3 – Men tend to produce more oil in their skin, which causes enlarged pores, blackheads, and acne. Regular facials provide the deep cleanse and detoxification needed to regulate oil production, unclog those pores, and clear up/prevent blemishes.
To supplement facials, your aesthetician should recommend a simple daily regimen. A good cleanser, toner, and moisturizer are all it takes to get you on the right track. Once you’re comfortable with these products, incorporate a nourishing serum to further treat and repair your skin. Per usual, SPF is always the last step in a morning routine, so don’t forget to include it in the AM.
Ladies, I’m counting on you to share this info with all the men in your lives! Initially, they may be resistant towards seeing a facialist, so schedule your appointments in tandem to ease them into it. Trust me, it’s well worth the effort – most men are hooked after their first treatment, and don’t be surprised when they brag about it to their friends, haha. Remember, great skin doesn’t happen by chance, it happens by appointment!
xoxo